Frequently asked questions

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When local customers search on Google, we can serve them ads on the results page for your business. This is Google Advertising, also known as Google Ads, PPC or Pay Per Click Advertising. We will only advertise on searches that are relevant to your business and location.

When local customers search on Google, this suggests that they have intent to find a solution and buy. Advertising on the search results page can generate a great return on your investment because you only pay when a customer clicks on your ad and visits your website.

Our mission at Express Ads is to make advertising on Google as easy as possible. We have seen a lot of customers waste budget and end up with poor campaigns because they went directly to Google Ads without the expertise needed to build a successful campaign.
Express Ads is the solution to this common problem.
Our platform will ensure your campaign is highly targeted and makes an impact to your business. The software was created for one purpose. To make advertising accessible, affordable and simple for everyone. We are experts.
We also offer a wide range of great features and benefits for those using our product. You can spend as little or as much as you like, and pause, cancel and review your account at any time. You are in full control. We want you to keep your campaign live because it works for you, not because you have a restrictive contract.

Our live chat runs from 8:30am – 5:30pm Monday – Friday. Or, you can email our team on
We are also available on Facebook. Just send us a private message on our page

When you buy Express Ads 90% of your investment for each click will be spent on Google. We charge you 10% to use our platform, which takes care of your setup, optimisation and day to day management. This fee is completely transparent and very competitive, compared to the cost of employing a marketing consultant to do the same thing.

This is up to you as it will depend on your business, and the volume of clicks and enquiries you would like to generate. Our pricing page provides some estimations. Feel free to get in touch with us on live chat or email if you would like a recommendation based on your location and industry.

Keywords or search queries are the words used by your customers when searching for your product or service.

CPC stands for Cost Per Click. Every time someone clicks on your ad, you are charged. Essentially, CPC is the total amount you pay for a single click on your ad.

The benefits of advertising your products and services online are enormous. The main advantages are that you can have full control over your budgets and where your ads appear, as well as being able to access detailed in-depth performance reports. These benefits are not as easily accessible using traditional advertising methods and would require much more manual input.

It is important to remember that your customers are online, and when they search for something they are actively looking to buy or find a solution.
We believe all businesses should be online and should advertise to make sure they are "found".
The biggest mistake which most advertisers make is either spending too much or too little. Our advice is to start small to see how it goes and then increase your budget if you see a positive impact on your business. You can spend as much or as little as you want with Express Ads

Results can vary from business to business, depending on the quality of your website, your monthly budget and your target market. On our pricing page, we have provided estimates on what you can expect. If you would like a more tailored forecast, please get in touch with our team via live chat, or email

Yes, absolutely.
Google Ads will increase your company's visibility. The level of visibility is determined by several factors, including website quality, relevancy and monthly budget.

Google Ads is Google’s online advertising programme, through which you can create ads to target people where they are searching. When someone searches for a particular term on Google, the most relevant ads appear at the top of the results page.
Google Ads can be quite technical and it is easy to make costly mistakes. We have built Express Ads for advertisers who want to advertise on Google quickly, easily and with no mistakes.

Ad Scheduling enables you to adjust when you want your ads to appear on Google.
When are you open for business?
This is a great feature if you cannot take phone calls when you are closed.
Please bear in mind that some customers will research your business after you are closed, and will then contact you when you are open.

Express Ads will do this for you. We will generate your ads using information on your website, and the feedback we gather during your sign up.
These ads can then be tweaked or completely re-written, depending on what you need.
Our ads will include information such as your brand name, your location, your unique selling points and calls to action. Ultimately, they are designed to attract customers to your website.

Leads or conversions are the names given to customers who contact you. A lead can be a phone call, a completion of a form on your website or even a DM on Facebook.
The amount of leads your ad will receive depends on a range of factors. These include how your product/service compares to what your competitors offer, the quality of your website, and the quality of your advertising campaign.

When someone sees your ad on Google, this is counted as one impression. Essentially, this is a measure of how many times your ads are seen.
Typically, you can expect to see thousands of impressions from your campaign.
Remember you don’t pay for customers to see your ad. You only pay when someone clicks on your ad.

CTR is short for Click-Through Rate. This is a metric used by Google to judge how relevant your ads are. It is important to get a good Google CTR, but don’t worry, we’ll take care of that.

When your ad appears, what position does it appear? Are you at the top in first place, or towards the bottom?
We will adjust your budget and bids to generate the most clicks and enquiries possible from your budget, based on your objectives.

Google has built a score system which ranks all its advertisers. It is important to get a high Google Quality Score, so that your campaign works hard to generate a high return for you. The Express Ads platform takes care of this for you by building and optimising your campaign.

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