Great question! What is the easiest way to advertise my business?
It’s 2020, the digital era has been booming for the past 20 years, growing from strength to strength and it’s complicated. You can’t just place an advert in the Yellow pages anymore.
We’re seeing businesses grow more than ever by using online advertising to get new customers.
Just look at the figures. $517 billion is estimated to be spent on Digital Advertising by 2023. Insane right?
There are now many ways to advertise online. Google, Facebook, Directories, Google my business. Which advertising method should you use? And it’s a hard decision to pick the right one.
They all have different functions, thus, it completely depends on your audience.
We’ve put together 3 nice and easy ways you can promote your business online.
Do you remember the Yellow Pages? If you don’t, they were these big old books that listed every business you could imagine in your area.
As you can imagine, they were literally the holy grail for businesses to advertise. You could find any service in your area, welder, plumbers, painter, roofer, the list goes on.
Now that the digital landscape has changed the yellow pages don’t exist. So now we have Online Directories.
‘Print is in decline whilst online is on the climb‘
Quickly add your address. Include photos, opening hours and contact details.
This means you appear on the right-hand side of a results page on Google. Consequently, you can show opening and closing times, reviews, pictures, telephone numbers and more.
Remember all of this is FREE. Free exposure and it takes next to no time to get going.
Social media has proven to be one of the best ways to create awareness for your business. It’s a really effective way to advertise.
With billions of users, it’s the perfect opportunity to build relationships and advertise your brand to new people. Therefore, being active on social media is a fantastic way of strengthening customer loyalty and keeping previous customers engaged.
Here are some quickfire tips to follow for social media success:
1) Think about which platform your target market will likely use the most. You don’t necessarily need them all.
2) Use authentic and high-quality images. It helps massively with engagement.
3) Keep on top of it. Sharing is Caring. If you go quiet, you present yourself as going out of business. Just remember it’s a long term strategy, but once you get used to it, everything else will follow.
If you want to go further than this, you can download scheduling tools so you can set posts to go live when you want. You can prepare them in advance and set them live when you want them to.
Got something to say. Strong opinions on your industry? then Start blogging – This might not be for everyone but again, it’s a great way of reinvesting in your skillset and promote your business. And also by talking about current trends in the area, it presents that you’re a leader in your field.
The main man Bill Gates said it in 1996 and 24 years later it’s still true.
‘Content is king’
Although blogs are free and easy to set up, it can take time to produce results.
We have a quick fix for that.
So, you want to see results straight away? Well, we can help.
If you want to see results straight away, consider paid online advertising.
Therefore, if you have a little bit of spare marketing budget, you really can reap the benefits of paid advertising to promote your business.
This is an effective way of getting your business noticed. In other words, your adverts will appear at the top of Google’s results page to relevant and interested customers.
Ultimately, you pay for every click that lands on your website.
If you spend £50 a month, we estimate you will receive 166 visitors. That’s a lot of people if that one job could earn a lot more than £50.
It is super easy to get started with PPC. We have built express ads for the purpose of making your lives easy. It takes only 10 minutes to sign up and we will get you up on Google Advertising.
The best part about it is that you have control. See how it’s doing. So, if you know it’s going to be a quiet month. Reduce your budget. Busy Month? Bump up the budget. Above all, we are completely transparent and you can cancel anytime.
In addition, we have a live chat team if you have any questions.
Let us help you advertise.