Pay-Per-Click (commonly abbreviated as PPC) is a bidding strategy used on Google Ads. If you use Google regularly, you’ve likely seen these PPC ads appear in the search engine results page, you may have even clicked on one!
But how does Pay-Per-Click work? Well, it does what it says on the tin: every time someone clicks on your advertisement, you pay for that click. If you get no clicks, then you won’t pay for anything.
The main goal of Pay-Per-Click marketing is to drive visitors to your website. Why? Because the more visitors you get, the more chance you have of users exploring your website and hopefully converting.
So every time your ad is clicked, this directs a visitor to your website and you pay Google a fee for that click. This is a common strategy for business advertisement in 2020.
There are many types of Pay-Per-Click advertising — from display to images to shopping — but the most common is paid search advertising. These are the text ads you see within the Google search results page, and that’s what we’ll be talking about here.
Google prefers websites that have good landing pages (which is the first page you land on when you click on an ad). If you have relevant adverts that link users to great content, you are ultimately winning with Google.
This is Express Ads’ Landing Page:
In other words, the more relevant your landing page is to your Google Ad, the better quality score you will have. This means cheaper clicks that are more relevant to your business and therefore more likely to convert.
So now that you know what a PPC campaign is and its purpose; you’re wondering how to do a PPC campaign, right? Well, you’re in the right place.
The Pay Per Click services offered by Jellyfish Express Ads are super straightforward. Whether you’re brand new to PPC and need some support with your first campaign, or just don’t have the time or resources to set it up and manage it yourself — we can help get your PPC campaign up, running, and converting. Here’s how: